• VINICIUS NALDI - NF_Type_VN_01
  • VINICIUS NALDI - Comp 8 (00015)_2
  • VINICIUS NALDI - NF_Type_VN_07 copy
  • VINICIUS NALDI - Comp 8 (00014)
  • VINICIUS NALDI - NF_Type_VN_02 copy
  • VINICIUS NALDI - NF_Type_VN_03 copy
  • VINICIUS NALDI - NF_Type_VN_05 copy
  • VINICIUS NALDI - NF_Type_VN_04 copy
  • VINICIUS NALDI - NF_Type_VN_08 copy
  • VINICIUS NALDI - BASE_5 (00005)
  • VINICIUS NALDI - BASE_5 (00007)
  • VINICIUS NALDI - BASE_5 (00022)
  • VINICIUS NALDI - NorthFace_ApexFlex_30s_v2_jw_005_rev (00465)
  • VINICIUS NALDI - NF_Type_VN_11 copy
  • VINICIUS NALDI - NorthFace_intro_apex_flex 2 (00020)
  • VINICIUS NALDI - NorthFace_intro_apex_flex 3 (00018)
  • VINICIUS NALDI - NorthFace_intro_apex_flex 3 (00030)
  • VINICIUS NALDI - BASE_5 (00023)
  • VINICIUS NALDI - NF_Type_VN_16 copy
  • VINICIUS NALDI - NF_Type_VN_17 copy
  • VINICIUS NALDI - NF_Type_VN_19 copy
  • VINICIUS NALDI - NF_Type_VN_SeekNoShelter_5 copy
  • VINICIUS NALDI - NF_Type_VN_24
  • VINICIUS NALDI - NF_Type_VN_08

The North Face - Apex Flex Rain

A mission to visualize the relationship between harsh outdoor elements and the strength and durability of the jacket. The linear narrative is disrupted by glitches that convey the contrast between water and technology, suggesting a message of unplugging and getting outside.

The perfect storm is no match for the Apex Flex, The North Face’s latest addition to their line of outdoor gear. Mill+ teamed up with Sid Lee to create ‘Apex Flex Rain’, which features the form of the jacket reimagined using CG rain and water elements. 

Director: Paul Mitchell 
Produced at The Mill Los Angeles.