Nike. Speed Lab.
This direction use light as a transitional device to reveal objects.
The light streaks work to reveal the object silhouettes in the dark, wrapping around them and enhancing their curved surfaces.
Inspired by Formula 1, the idea is to show the similarities between surfaces.
Each shot is framed as if the objects are being examined in a dark lab environment.
Moving really fast and sometimes acting like laser scan lines, the lights multiply, grow in intensity and change shapes.